Rocky Mountain Credit Union (RMCU) is a medium size credit union of about $220 million in assets, operating in a 7 county charter area with a population of approximately 200,000 people. When I took over as art director and graphic designer in 2019 I went to work establishing a younger voice for the credit union, defining the importance of belonging to a community owned organization and rebranding products targeted at Millenials. Each month we typically see 5% growth in web traffic with strong growth in leads for Mortgage, Auto Loan and VISA products.
